Eric Knaus

Random

key elements of engaging email newsletters

Random

Crafted with AI by Eric Knaus
on April 24, 2024
at 4:18 pm

TL;DR

Eye-catching subject line, relevant content, clear call-to-action are key for engaging email newsletters. Be concise, personalize, avoid spammy words, focus on subscriber interests, provide value, use visuals, emphasize a single CTA, use buttons or links, make CTA visually stand out.

Click links to expand the points.

Eye-catching subject line

Subject line should be concise and intriguing
Use personalization to increase open rates
Avoid spammy words and all caps

Relevant and valuable content

Keep content focused on subscriber interests
Provide useful information or exclusive offers
Use visuals to enhance engagement

Clear call-to-action

Emphasize a single primary call-to-action
Use buttons or hyperlinks for easy access
Make the CTA stand out visually

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