Interplay of Globalization and Technology
- Set in a post-9/11 world, the novel reflects on the impact of globalization on individual identity.
- The digital age is depicted through the protagonist’s interaction with a global online community.
- The story examines how technology blurs geographic boundaries and connects disparate cultures.
Consumerism and Branding
- Cayce Pollard, the protagonist, has an acute sensitivity to corporate logos, symbolizing consumer culture’s pervasive impact.
- The novel critiques the manipulation of consumer desires by major brands.
- Pollard’s aversion to branding highlights the psychological effects of marketing on individuals.
Mystery and Identity
- Cayce’s investigation into mysterious internet videos serves as a metaphor for the search for identity.
- The fragmented video clips symbolize fragmented personal and collective identities in the digital era.
- The search for the video’s creator reflects broader questions of authorship and originality.
Interconnection of Art and Technology
- The fusion of art and technology is a central theme, with internet videos as modern art forms.
- Gibson explores how technology transforms artistic expression and accessibility.
- The novel portrays the digital space as a new canvas for creativity and innovation.
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